The AgencyExpectations Sheet

Premium Lead Generation

What to expect when the leads start coming in.

A straight, no-hype look at how this works: what shows up in your inbox, what the numbers usually look like, and what we each own once a lead is delivered.

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What it looks like when leads come in

These are your numbers to play with, not a promise. Slide them around to see how lead volume, booking rate, and close rate work together.

Leads delivered per month30
Leads that book an appointment35%
Appointments you close30%
Average job value$4,000

Leads delivered

30

Real people who asked about your service

Appointments booked

11

35% of leads booked

Jobs closed

3

30% of appointments closed

Estimated revenue

$12,000

Illustration only. Actual results depend on your follow-up speed, your market, and your sales process.

01

What a lead looks like

Every Premium Lead is delivered with the details your team needs to start the conversation:

Prospect namePhone numberEmail addressProject or service of interestEstimated project timeline

Leads are real people who raised their hand — not pre-sold customers. The speed and consistency of your follow-up is the single biggest factor in how many of them turn into work.

02

What we don't guarantee

We generate and work the leads; the sale is yours. After a lead or appointment is delivered, pricing, estimates, closing, fulfillment, and customer service stay with you. We never guarantee a specific number of:

ResponsesAppointmentsShowed appointmentsCustomersJobsSales
03

7-day lead replacement

A lead qualifies for replacement only when the prospect doesn't respond after 7 consecutive days of documented contact attempts by you.

  • Attempt contact every day for 7 consecutive days after delivery
  • Use the phone number and contact details we provide
  • Keep records — call logs, screenshots, or other proof of each attempt
  • Provide that proof to us if requested
  • Submit the replacement request after the 7-day period

If we verify those attempts and the prospect never responded, you get one (1) replacement Premium Lead free. No cash refunds or account credits — the replacement lead is the sole remedy.

Does not qualify on its own

  • Doesn't answer the phone
  • Doesn't book an appointment
  • Changes their mind or cancels after responding
  • Doesn't have the budget
  • Doesn't buy or chooses another company
  • Doesn't result in a sale
04

Your responsibilities

The quality of your results depends in part on accurate information and timely communication from your side. You're responsible for:

  • Responding to delivered leads promptly and consistently
  • Following up with leads in a timely manner
  • Being available for the appointments that get scheduled
  • Keeping your services, service areas, availability, and qualification details accurate
  • Keeping records of contact attempts when requesting a replacement
05

Cancel anytime

Cancel whenever you like — there are no long-term contracts or minimum monthly commitments. You remain responsible for any Premium Leads generated and delivered before cancellation, and cancelling doesn't entitle you to refunds or credits for leads already delivered.

The short version

Everything, in three lines.

Real leads, not sales

We deliver interested prospects; closing them is your side of the work.

Cancel anytime

No long-term contract and no minimum monthly commitment.

7-day replacement

One free replacement lead after documented daily outreach for 7 days.